Brand Identity
One of my primary responsibilities is helping departments, colleges, and campus units align with the broader University of Illinois brand while maintaining their own unique goals and audiences.
A major example of this work was supporting the rollout of the University of Illinois Willard Airport brand. I helped create standards, implementation materials, and educational resources that ensured consistency across touchpoints while strengthening alignment with the university's overarching identity system.
Homepage Website Redesign
The University of Illinois Urbana-Champaign’s website, which serves over 2.3 million users annually, was redesigned to shift from a prestige-focused experience to one centered on prospective students.
Our goals were to simplify navigation, strengthen storytelling, ensure accessibility across devices, and create a flexible design system.
The redesigned homepage centers prospective students through bold use of Illini Orange, clear application CTAs, and news stories that build credibility. Interactive components such as the scroll-triggered image scroller and card carousel help users explore campus life and the surrounding community in a modern, engaging, and accessible way.
Mega Menu Navigation
To improve site navigation and help users quickly find important information, I designed a simple mega menu. Developed for campus-wide use, the menu organizes key sections clearly and supports easy access to subpages without overwhelming users.
Desktop:
Mobile:
Internal Landing Pages
We anticipated six primary pages that needed a consistent and engaging look across the site. These pages were designed to be more dynamic and visually rich than secondary pages, with a fun and approachable feel. I created a hero format featuring a cutout student overlaid on a campus background to appeal more to incoming students. Additionally, we developed a custom links section and showcased highlight stats in a subtle but impactful way.
Illinois Commitment
I led the refresh of the Illinois Commitment campaign for the admissions team, developing the creative strategy and concept direction for the update. I executed all pre-production assets for the shoot and designed the full suite of campaign deliverables, including ad and digital materials. On set, I acted as art director, guiding the photoshoot to capture the necessary content, and later adapted and resized the final visuals across campaign applications.
Environmental Graphics
My work also extends into physical experiences across campus. These projects focus on translating the Illinois brand into spaces that students, visitors, and alumni interact with every day.
Social Media
The university's social channels reach hundreds of thousands of students, alumni, faculty, and community members across platforms. My work includes designing social-first content that balances institutional messaging with engaging visual storytelling.
From student life and campus events to university announcements and strategic initiatives, these designs help make Illinois feel more approachable, relevant, and connected to its audiences.
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