Dunkin’ set out to build stronger loyalty among 13 to 18 year olds, with a specific focus on iced drinks.

Our response began with a simple insight: teens are often missing accessible “third places” to socialize outside of home and school, and rely heavily on parents for both transportation and spending money. In response, we created a temporary “cool zone” designed as a welcoming space for them to gather, hang out, and connect.

As the art director, I led the visual direction for this concept, creating mockups, decks, and final print files.