about

Work

Resources

about

Work

Resources

about

Work

Resources

Dunkin’

event design

art direction

campaign concepts

The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.

The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.

Art Director: Me

Copywriter: Alexa Brown

For: Cronin & Company

Dunkin’

event design

art direction

campaign concepts

The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.

The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.

Art Director: Me

Copywriter: Alexa Brown

For: Cronin & Company

Dunkin’

event design

art direction

campaign concepts

The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.

The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.

Art Director: Me

Copywriter: Alexa Brown

For: Cronin & Company

brand refresh

The Dunkin’ Mobile Arcade combines iconic iced beverages with modern and classic arcade games. Traveling across CT for the summer, it aims to boost brand engagement and offer teens a fun hangout. Stay cool with Dunkin’s Mobile Arcade.

Produced by Owen Sindorf

Produced by Owen Sindorf

the idea graveyard

A few ideas that didn’t make the final pitch.

illinois.edu

Webster five bank

illinois.edu

Webster five bank

illinois.edu

Webster five bank

Graphic designer &

art director

CASSIDYMARCUM@GMAIL.COM

Graphic designer & art director

CASSIDYMARCUM@GMAIL.COM

Graphic designer & art director

CASSIDYMARCUM@GMAIL.COM

Graphic designer &

art director

CASSIDYMARCUM@GMAIL.COM